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Influence Training Drives Change, Inspires Action, and Amplifies Your Mission
Imagine every interaction—whether with a donor, client, colleague, volunteer, or stakeholder—driving momentum toward meaningful change!
As a full-time faculty at Arizona State University and an adjunct at Phoenix College specializing in Persuasion, Influence, Consumerism, AI, and Communication, I’ve worked with nearly 1,000 students, helping them master the ethical principles of influence and communication. Fusing my academic experience with 20 years of marketing expertise and executive leadership, I bring a unique, real-world approach to the science-based Influence Matrix
Learning the science behind influence is fun, eye-opening, and even surprising—there’s always a “lightbulb” moment for participants when they realize how powerful these skills are!
The Influence Matrix: Your Path to Ethical Influence

1

The Science of a Blink
Master the hidden science to influence in an instant.
  • Heuristics: Tap into mental shortcuts that drive quick decisions.
  • Cognitive Biases: Understand patterns that shape behavior.
  • Automatic Responses: Fast, subconscious reactions to stimuli that people obey.

2

Trust Mechanics
Leverage trust and loyalty to build influential relationships.
  • Credibility: Learn how to leverage authority to influence.
  • Reciprocity: Create value upfront to obligate giving in return.
  • Consistency: Nudge your audience to align their actions with prior commitments to build a cycle of giving.

3

Social Influence
Inspire action using the laws of group dynamics and shared identities.
  • Social Proof: Leverage the desire to follow the actions of others.
  • Halo Effect: Craft positive impressions that influence perceptions in another.
  • Identity Alignment: Shared identities foster openness to persuasion.

4

Passion Drivers
Tap into emotional drivers that launch commitment and action.
  • Exuberance: Use energy and enthusiasm to inspire.
  • Emotional Connection: Build rapport through empathy and authenticity.
  • Commitment Loop: Strengthen influence through consistent behavior and actions.

5

Cultivation and Anticipation
Shape and influence future decisions before they even happen.
  • Priming: Predict perceptions by subtly framing future actions.
  • Framing: Shape how people interpret information to guide decisions.
  • Scarcity: Increase value by limiting availability or opportunity.
  • Future Rewards: Use the promise of future outcomes to drive immediate action.
From Overlooked to Influential!

1

Feeling Left Behind?
Individuals struggle to make their voice heard, and companies fail to connect meaningfully with their audience.

2

Stuck Without Influence?
Without the skills to motivate action, individuals and companies remain stagnant.

3

Missed Opportunities?
The inability to persuade costs individuals career advancements and personal growth, while organizations lose employees and funding!

SoundCloud

Intro To Persuasion Podcast from Dean Batson's lecture!

Welcome to Persuasion 101: Unlocking the Secrets of Influence In this introductory episode, we take a deep dive into the fascinating world of persuasion—how it works, where you see it every day, and why it’s more powerful than you might think. Join us as we explore Dean's lecture and the psychology behind persuasion techniques used in marketing, social media, and everyday interactions, and discuss why these strategies are essential tools for navigating today’s world. Whether you’re looking to persuade others more effectively or simply understand how influence impacts your own decisions, this episode is your first step into the art of persuasion.

Text or Call 602-633-4321
Unlock the Power to Lead, Inspire, and Transform Your Organization
Maximize Development
Inspire Giving, Cultivate Lasting Connections

Transform your development efforts with techniques to inspire donors, secure major gifts, and deepen loyalty. Build authentic relationships that foster long-term support and drive sustainable growth.
Ignite Marketing & Communication
Captivate, Engage, and Build Loyalty

Equip your marketing team with the skills to craft compelling campaigns, inspire action, and strengthen brand loyalty. Consistent, persuasive messaging will amplify your mission and create lasting impact.
Elevate Leadership & Strategy
Lead with Influence, Inspire with Purpose

Empower leaders to drive change, align teams, and build trust. Master strategies to motivate action, gain buy-in, and shape a compelling vision that unites and energizes your organization..
Text or Call 602-633-4321
Flexible Training Options to Fit Your Needs
We offer 1-day, and 2-day onsite or live video training sessions designed to equip your team with the tools and techniques of persuasive communication.
1-Day Intensive:
Get a powerful introduction to key persuasion principles and immediately applicable strategies. Perfect for teams seeking a quick, high-impact session.
My typical rate for a 4-hour seminar is $3,750, depending on the scope and customization required.
This 4-hour seminar is designed for groups of up to 7 participants to maximize engagement and personalized learning.
*For larger teams, packages are adjustable.
2-Day Deep Dive:
Expand your team's skills with in-depth workshops, real-world scenarios, and hands-on practice for more comprehensive mastery of persuasive techniques.
My rate for a two-day seminar (4 hours per day) is $5,950, depending on the scope and customization required.
This seminar is designed for groups of up to 7 participants, ensuring personalized feedback and hands-on learning.
*For larger teams, packages are adjustable.
Text or Call 602-633-4321