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Influence & Persuasion Training
The Influence Economy is a framework that equips mission-driven organizations with science-backed strategies to transform communication into a powerful tool for inspiring action, fostering authentic connections, and driving meaningful, lasting change.
Learning the science behind influence is fun, powerful, and even surprising—there’s always a “lightbulb” moment for participants when they realize how powerful these skills are!
As a full-time faculty at Arizona State University and an adjunct at Phoenix College specializing in Persuasion, Influence, Consumerism, AI, and Communication, I’ve worked with over 1,000 students, helping them master Communication and the ethical principles of influence and Persuasion. Fusing my academic experience with 20 years of marketing expertise and executive leadership, I bring a unique, real-world approach to the science-based Influence Economy Matrix
The Influence Economy Matrix:
Your Path to Ethical Influence

1

The Science of a Blink
Master the hidden science to influence in an instant.

2

Trust Mechanics
Leverage trust and loyalty to build influential relationships.

3

Social Influence
Inspire action using the laws of group dynamics and shared identities.

4

Passion Drivers
Tap into emotional drivers that launch commitment and action.

5

Cultivation and Anticipation
Shape and influence future decisions before they even happen.
The Missing Skill That Shapes Leaders
- 600+ Million Professionals
- 20+ Million Jobs
According to LinkedIn’s analysis of 660+ million professionals and 20+ million jobs, the most in-demand soft skills globally are:
  1. Creativity
  1. Persuasion
  1. Collaboration
  1. Adaptability
  1. Emotional Intelligence
What do these skills have in common? They’re human skills—the ones that are irreplaceable, the ones that inspire action, foster trust, and build connections. And at the heart of them is persuasion: the ability to influence ideas, align teams, and drive meaningful outcomes.
The Influence Economy, teaches organizations and individuals how to master the science of influence and persuasion to amplify missions, engage stakeholders, and create real, lasting change. Whether you’re in non-profits, healthcare, or higher education, these skills aren’t just valuable—they’re essential.
Ready to equip your team with the skills that matter most? Let’s get started.
Let us help you and your organization go from overlooked to influential!
Feeling Left Behind?
Individuals struggle to make their voice heard, and companies fail to connect meaningfully with their audience.
Stuck Without Influence?
Without the skills to motivate action, individuals and companies remain stagnant.
Missed Opportunities?
The inability to persuade costs individuals career advancements and personal growth, while organizations lose employees and funding!

SoundCloud

Intro To Persuasion Podcast from Dean Batson's lecture!

Welcome to Persuasion 101: Unlocking the Secrets of Influence In this introductory episode, we take a deep dive into the fascinating world of persuasion—how it works, where you see it every day, and why it’s more powerful than you might think. Join us as we explore Dean's lecture and the psychology behind persuasion techniques used in marketing, social media, and everyday interactions, and discuss why these strategies are essential tools for navigating today’s world. Whether you’re looking to persuade others more effectively or simply understand how influence impacts your own decisions, this episode is your first step into the art of persuasion.

Text or Call 602-633-4321
Unlock the Power to Lead, Inspire, and Transform Your Organization
Maximize
Development
Inspire & Cultivate Lasting Connections
Transform your development efforts with techniques to inspire donors, secure major gifts, and deepen loyalty. Build authentic relationships that foster long-term support and drive sustainable growth.
Ignite Marketing & Communication
Captivate, Engage, and Build Loyalty
Equip your marketing team with the skills to craft compelling campaigns, inspire action, and strengthen brand loyalty. Consistent, persuasive messaging will amplify your mission and create lasting impact.
Elevate Leadership & Strategy
Lead with Influence, Inspire with Purpose
Empower leaders to drive change, align teams, and build trust. Master strategies to motivate action, gain buy-in, and shape a compelling vision that unites and energizes your organization..
Flexible Training Options to Fit Your Needs
We offer 1-day, and 2-day onsite or live video training sessions designed to equip your team with the tools and techniques of persuasive communication.
1-Day Intensive:
Get a powerful introduction to key persuasion principles and immediately applicable strategies. Perfect for teams seeking a quick, high-impact session.
My rate for a 4-hour seminar is $3,750, depending on the scope and customization required.
This 4-hour seminar is designed for groups of up to 7 participants to maximize engagement and personalized learning.
*For larger teams, packages are adjustable.
2-Day Deep Dive:
Expand your team's skills with in-depth workshops, real-world scenarios, and hands-on practice for more comprehensive mastery of persuasive techniques.
My rate for a two-day seminar (4 hours per day) is $5,950, depending on the scope and customization required.
This seminar is designed for groups of up to 7 participants, ensuring personalized feedback and hands-on learning.
*For larger teams, packages are adjustable.
Text or Call 602-633-4321