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Four ways I help organizations master persuasion and communication to thrive in the new realities of workplace technology.
Everyday Influence™ - It’s not magic. It’s persuasion.
Persuasion isn’t just for fundraisers, salespeople, or public-facing roles. It’s for organizations that want more yeses—from the everyday asks to the moments that matter most.
CommX™ - Workplace Tech Talk
The biggest shift ever in workplace tech and communication has already happened, and most teams are missing it. CommX sessions uncover the unseen opportunities hiding in plain sight, opening new ways to work, collaborate, and connect every day.
Everyday Executive™ - Communication that Builds Trust and Authority
For leaders and managers who want their daily words, whether in the hallway, the huddle, or the boardroom, to inspire confidence and keep teams aligned.
Instant Influence™ - The Science of a Blink
For individuals who want a quick, practical intro, this online course delivers the fundamentals of influence you can start using right away.
Join thousands of students and professionals already applying these strategies to lead, influence, and succeed.
Everyday Influence™
It’s not magic. It’s persuasion.
Persuasion is the leadership skill that moves missions forward.
In today’s landscape, communication is currency. Everyday Influence™ equips your team to turn words into action, from quick hallway asks to the moments that shape your organization’s future.
What Your Team Gains
The Science of a Blink
Master the hidden science to influence in an instant.
Trust Mechanics
Leverage trust and loyalty to build influential relationships.
Social Influence
Inspire action using the laws of group dynamics and shared identities.
Passion Drivers
Tap into emotional drivers that launch commitment and action.
Cultivation and Anticipation
Shape and influence future decisions before they even happen.
CommX™
Workplace Tech Talk
The way work gets done just changed — but most organizations haven’t caught up. In a single CommX experience I'll show your managers and employees the opportunities they’ve been missing, strategies in minutes, campaigns in an afternoon, and content at a scale that redefines what teams can achieve.
Transform your everyday work:
Create Amazing Content in Minutes
Build a full-year marketing plan, slick and and impactful presentations, professional podcasts, blogs, training videos, onboarding tools, all at a level and speed that used to take entire teams weeks.
Build an Always-Responsive Organization
Transform how you engage with employees, customers, and partners by making knowledge instant and interaction effortless. From answering employee questions instantly, to supporting customers 24/7, to unlocking services most organizations don’t even realize are possible, responsiveness becomes your new competitive edge.
Why it matters now
This isn’t the future of work, it’s the present. The only question is whether your team knows how to use it. The gap between those who adapt and those who don’t is widening by the day. CommX sessions give your team the knowledge and hands-on skills to close that gap to create greater transformational impact, faster and more effectively than ever before..
Everyday Executive™
Communication that Builds Trust and Authority
The role of leadership just changed. Today’s executives and managers aren’t only steering projects — they’re guiding teams that span Gen Z to Gen X, across Zoom, Slack, and the hallway. The smallest words in passing, the quick huddle before a deadline, even a comment in a chat thread can either unite or divide. Everyday Executive™ equips leaders to master those moments so they inspire trust, command authority, and keep people aligned.
Transform your everyday work:
Command the Room (Public Speaking)
Whether it’s an all-hands, a client pitch, or a boardroom presentation, leaders need more than slides — they need presence. Everyday Executive™ shows how to speak with clarity, credibility, and energy so people actually listen and act.
Lead Across Generations
Bridge the gaps between digital-native Gen Z, pragmatic Millennials, and seasoned Gen X without losing clarity or authority.
Inspire Everyday Confidence
I’ll show your team how to create AI tools that put answers instantly in the hands of employees and customers — policies, benefits, product details, training, troubleshooting — without waiting on HR, IT, or customer service. Instead of clogged inboxes and endless tickets, your organization becomes instantly responsive, 24/7.
Battlefield Command:
In the toughest moments, layoffs, conflicts, rapid pivots, leaders are defined by how they respond. Learn to communicate with authority and empathy when the stakes are highest.
Digital-First Leadership (Tech Fluency)
Today’s leaders can’t afford to look lost on new platforms. From running hybrid meetings to leading on Slack and Zoom, Everyday Executive™ gives managers the confidence to communicate with authority in digital spaces as well as face-to-face.
Why it matters now
Culture and alignment aren’t built in quarterly strategy decks, they’re built in the everyday words leaders use. When those words build trust across generations and keep teams aligned, organizations don’t just function, they thrive.
Instant Influence™
The Science of a Blink
Prefer Just the Basics at Your Own Pace? Online Persuasion Course with Certification
Join thousands of learners building lasting influence through research-driven communication.

YouTube

Dean Batson

Let’s learn the psychology behind the science that opens us up to persuasion!

Ways to Work With Dean
Everyday Influence™ — Workshops
1-day and 2-day immersive trainings for teams who need more yeses — from the everyday asks to the big decisions that move missions forward: Book a Free Strategy Sessiono
CommX™ — Workplace Tech Talks
60–90 minute tech-powered sessions that show managers and employees how to close the gap between falling behind and skyrocketing productivity: Book a Free Strategy Session
Everyday Executive™ — Leadership Programs
Half-day and multi-day workshops designed to equip leaders across generations with the communication tools to build trust, authority, and alignment: Book a Free Strategy Session
Instant Influence™ — Online Course
A quick, self-paced introduction for individuals who want to grasp the fundamentals of persuasion and start applying them right away: Enroll Today
All trainings are built using evidence-based frameworks and designed specifically for your team’s context, goals, and communication challenges — whether you're influencing funders, faculty, volunteers, or internal stakeholders.
As Seen In/On

01:03:14

Who Controls Your Child’s Mind? The War Over Public Education

Dean's Lecture: Persuasion 101: Unlocking the Secrets of Influence by Dean Batson

Techopedia

AI Outperforms Humans at Persuasion – With Your Personal Data - Techopedia

A new study shows AI beats humans in debates, but only when fed personal data. Explore how this power shift raises major ethical and societal concerns.

SoundCloud

Persuasion - Six principles of influence Overview by Dean Batson

Examine six principles of influence—reciprocation, consistency, social proof, liking, authority, and scarcity—and how compliance professionals exploit these principles to manipulate individuals into acting against their self-interest.

SoundCloud

Dean Batson: The psychological principles behind pre-suasion

Pre-Suasion: Setting the stage before delivering your message. This episode introduces pre-suasion, a technique for increasing receptiveness to a message before delivery. It explains the psychological principles behind pre-suasion, emphasizing the impact of priming through attention, association, and context.

music.youtube.com

The Big Picture People Podcast - Helping Leaders Walk the Talk

Interview with Dean Batson - A lack of leadership buy-in is an issue that often hinders organizational change but is one that Dean Batson, an educator of Persuasion and Communication at Arizona State University, Phoenix College and Southern Oregon University, knows can be overcome.

SoundCloud

Dean Batson: The psychological principles behind pre-suasion

Pre-Suasion: Setting the stage before delivering your message. This episode introduces pre-suasion, a technique for increasing receptiveness to a message before delivery. It explains the psychological principles behind pre-suasion, emphasizing the impact of priming through attention, association, and context.

WorkLife

'Polish over potential': How hiring for personality vs. skills is costing employers

According to dean Batson, most recruiter screeners aren’t experts in the roles they’re hiring for, so they lean hard on what they can evaluate — how someone communicates, how confident they seem, whether they ‘feel right,'

Text or Call 602-633-4321
About Dean
I don’t just teach communication…
I show organizations how to use it to lead, persuade, and thrive in a world that’s shifting faster than ever.
I’m a full-time faculty member at Arizona State University and an adjunct at Phoenix College and Southern Oregon University, where I teach Persuasion, Influence, Consumerism, and Communication. Before that, I spent 20 years in corporate marketing, learning firsthand how the right message can move markets, shape culture, and drive decisions.
That mix of academic research and real-world practice shapes everything I do. I’ve built frameworks that make persuasion and influence practical, not theoretical, tools that help teams earn buy-in, leaders build trust across generations, and employees use the latest technology to get ahead instead of falling behind.