PLT Perspectives
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"Why can’t I get through to people anymore?"
This is happening at almost every organization:
  • Revenue drops, no one replies to fundraiser/sales messages anymore
  • Endless meetings go nowhere
  • Leaders constantly communicate, but no one's aligned
  • We have endless tools, and still everything feels like chaos
For millennia, humans have studied how we can best communicate. Current technology has thrown all those lessons out! Technology isn’t alongside communication anymore. It’s inside it.
I’m Dean Batson, creator of PLT™ Persuasion, Leadership, and Technology.
I train teams and leaders persuasion and leadership in this new era. Rethinking operations so communication and technology work together, and equipping teams to be influential in a world where attention is scarce, is now the number one skill!
4 ways I help organizations
Through PLT - Persuasion, Leadership, and Technology : I help teams and leaders communicate with influence in a tech-driven world.
  1. PLT™ Influence Training for Leaders and Teams:
    Learn to apply the psychology of influence, modern leadership, and technology.
    → For leadership development, fundraising, and all teams.
  1. PLT™ Systems Consulting:
    Your tools aren’t broken, your communication through them is. Let's rebuild systems that actually help people connect, decide, and act.
    → For organizations ready to align people, process, and platforms.
  1. PLT™ Speaking:
    Keynotes and sessions that rethink communication in a digital age, how persuasion, leadership, and technology intersect.
    → For conferences, leadership retreats, and company events.
  1. Spotlight: PLT™ Academy:
    Self-paced online courses that make persuasion, leadership, and communication practical, accessible, and modern. Get certified!
    → Courses include: Instant Influence™ | Command the Room™ | Persuasion Engine™
I hold a few no-pressure consults each week
PLT™ Influence Training for Leaders and Teams
It’s not magic. It’s persuasion.
Give your team the tools to communicate with impact — in meetings, messages, and moments that matter.
They’ll learn how to use persuasion ethically, lead with clarity, and apply behavioral communication across digital platforms.
→ What they gain: Practical influence skills they can use immediately, to fundraise, sell, and collaborate with confidence.
Result: Teams and leadership that communicate with clarity and persuasion, whether they’re fundraising, selling, or simply trying to get a “yes.”
I hold a few no-pressure consults each week
PLT™ Systems Consulting
Bridging operations, learning, and technology.
Through interviews, workflow mapping, and behavioral analysis, I identify where meaning breaks down and design systems that make information flow faster, clearer, and more human
From classrooms to causes to companies: whether you’re leading, inspiring, or teaching, I help you communicate with purpose and deliver results that last.
Create Amazing Content in Minutes
Turn weeks of work into hours — build campaigns, presentations, and training tools that look like a full team made them.
Build an Always-Responsive Organization
Make every question, message, and request answered instantly — transforming your team into a living, breathing knowledge engine.
Empower Learning & Training That Scales
Design learning once, deliver it everywhere — interactive, consistent, and built to grow with your people and your mission.
I hold a few no-pressure consults each week
PLT™ Speaking
Keynotes and leadership talks that challenge how audiences think about communication in a tech-driven world.
I explore how persuasion, leadership, and technology now intertwine — and what modern influence really looks like when every message travels through a screen.
→ What to expect: Research-based storytelling that leaves leaders seeing communication as the foundation of performance, not the afterthought.
4 - The Dean's Course
Instant Influence™
The Science of a Blink
Online Persuasion Course with Certification!
Join thousands of learners building lasting influence through research-driven communication.
Command the Room™
How to speak, lead and win people over
Online Public Speaking Course with Certification!
Join thousands of learners building lasting influence through research-driven communication.
The Influence Economy™
Everyday Skills That Move People
Online Advanced Persuasion Course with Certification!
Join thousands of learners building lasting influence through research-driven communication.
As Seen In/On

30:20

YouTube

Persuasion Skills Nonprofit Teams Can Use Today

Nonprofits don’t just need more messages—they need messages that move people. In this fast-paced episode we welcome persuasion instructor and longtime marketer Dean Batson to show how science-based communication turns attention into action. Batson traces his path from launching a digital agency to teaching persuasion at Arizona State University, where he studies the shortcuts our brains use to decide fast. “We make mental shortcuts all day long,” Dean explains. “If you know which way someone may

26:54

YouTube

AI BFFs - Tech That Feels! | WiseBytesTV #ai #artificialintelligence #AIanthropomorphism

In this episode, Dean and Josh explore the fascinating and weird world of AI anthropomorphism - the attribution of human-like traits, emotions, or intentions to artificial intelligence or robots. They take a deep dive into the science behind our brain's irresistible urge to humanize technology and showcase examples of anthropomorphized AI in movies and real life. They also discuss the potential benefits of AI anthropomorphism, including fostering empathy, improving user experience, and promotin

58:30

YouTube

Thriving in Workplace: Interview with Dr. Katina Sawyer and Dr. Patricia Grabarek #workplace #work

Dean and Josh jump into the human experiences within the workplace, focusing on the concept of empowering employees and creating 'unicorn' companies and employees.

music.youtube.com

The Big Picture People Podcast - Helping Leaders Walk the Talk

Interview with Dean Batson - A lack of leadership buy-in is an issue that often hinders organizational change but is one that Dean Batson, an educator of Persuasion and Communication at Arizona State University, Phoenix College and Southern Oregon University, knows can be overcome.

01:03:14

YouTube

Who Controls Your Child’s Mind? The War Over Public Education

What happens when education becomes a battleground — not just for curriculum, but for culture, identity, and power? In this raw and wide-ranging conversation, Towan sits down with Professor Dean, a seasoned educator who’s sounding the alarm on the state of education in America. They unpack everything from Gen Z’s pushback in the classroom to state takeovers of school funding, the erosion of critical thinking, and why education has become a billion-dollar marketing machine. Is federal oversight

WorkLife

'Polish over potential': How hiring for personality vs. skills is costing employers

According to dean Batson, most recruiter screeners aren’t experts in the roles they’re hiring for, so they lean hard on what they can evaluate — how someone communicates, how confident they seem, whether they ‘feel right,'

Techopedia

AI Outperforms Humans at Persuasion – With Your Personal Data - Techopedia

A new study shows AI beats humans in debates, but only when fed personal data. Explore how this power shift raises major ethical and societal concerns.

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About Dean
I don’t just teach comm and tech…
I show organizations how to use it to lead, persuade, and thrive in a world that’s shifting daily.
I’m a full-time faculty member at Arizona State University and an adjunct at Phoenix College and Southern Oregon University, where I teach Persuasion, Influence, Consumerism, Teams and Collaboration and Communication.
Before that, I spent 20 years in corporate marketing, learning firsthand how the right message can move markets, shape culture, and drive decisions.
That blend of academic insight and real-world execution led me to develop Persuasion Leadership Technology (PLT). A framework that bridges communication psychology and modern tools.
BTC helps organizations design communication systems that speak human and scale like tech—so teams build trust faster, messages land deeper, and ideas turn into action.
Because the future of communication isn’t about choosing between people or technology. It’s about mastering how they're fused together.
PLT™ Perspectives
Your dose of actionable insights in Persuasion, Leadership, and Technology.
Dive into cutting-edge research and real-world applications. Our blog offers fresh articles, case studies, and expert analysis to help you master communication, influence, and drive impactful results in today's digital landscape.